Write about (at least one) example of a media product that reflects the purchasing of somethin...
The Long Tail and Short Head Theory are terms used in media economics that are used to explain the trends that occur in the distribution of media products.
What does it represent?
The long tail represents the abundance of less popular and niche products that are sold in smaller quantities, while the short head represents the fewer, more popular products that are sold in larger quantities.
Some examples of media products that reflect purchasing from the short head are shown below:
1. Books: Harry Potter and the Philosopher’s Stone is an excellent example of a product in the short head category. This book is so well-known that it has been translated into hundreds of languages, and it has sold millions of copies worldwide.
2. Music: Songs like “Shape of You” by Ed Sheeran, “Blinding Lights” by The Weeknd, and “Despacito” by Luis Fonsi and Daddy Yankee are great examples of products in the short head category. These songs have been played millions of times and have topped music charts worldwide.
3. Movies: The Marvel Cinematic Universe is an excellent example of a short head media product. These movies are so well-known that they have become a cultural phenomenon. They’ve grossed billions of dollars worldwide and are some of the highest-grossing films of all time.
These movies tend to have smaller budgets, and they don’t receive as much publicity as movies in the short head category. However, they still manage to find an audience within their respective niches.
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